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The ability to check facts, verify instructions, confirm orders,
reply to technical queries and support and train staff in their
handling of calls, both improves efficiency and provides protection
against false claims. In some instances the recording of a specific
telephone conversation could save a company or an individual a great
deal of time and money. Furthermore, systems can be extremely easy
to use and simple to support.
Call Centres
In the call centre, your reputation is only as good as the people
on the end of the phone, so it pays to monitor and manage the quality
of voice transactions. Similarly, if you need to reduce staff attrition
rates, it helps to develop agent confidence and potential by providing
effective training or by identifying difficulties before they become
a major issue. This is why recording is increasingly seen as an
essential call centre technology; providing an invaluable quality
monitoring, agent evaluation and training tool, as well as a record
of conversations for use in the case of customer disputes.
Financial Dealing Rooms
In the world of high finance, time is money. If there is a question
about who said what in a deal it needs to be resolved quickly and
efficiently. As money sits idle, relationships can sour and opportunities
to close more business can be lost. The key to resolving these issues
and, indeed, to meeting legislative requirements, is digital voice
recording. If a trader is in any doubt about what the other party
has said, they can replay their own calls immediately. Similarly,
compliance officers are able to instantly retrieve and replay a
call at their desk, or anywhere in the world.
The Insurance Industry
In the insurance industry, disputes invariably arise about who said
what over the phone. When policyholders say that they were told
that "old or small claims don't need to be disclosed"
or that "motoring convictions don't count", all insurers
can say is that their staff are generally trained not to say such
things. There is rarely any contemporaneous written note of the
call. With this in mind, the Insurance Ombudsman recently highlighted
that apart from its value as a training aid, call recording ought
to be seen as a natural requirement for doing business over the
phone. Furthermore the industry regulator will require all insurers
to have some evidence of what was said in phone calls in the case
of a 'who said what' dispute.
Command and Control
In the world of command and control, clear concise communication
saves valuable minutes. Any delay in determining exactly what was
said can mean the difference between life and death. The emergency
services need proven voice recording systems that help to send the
right assistance to the right location. Following the emergency,
voice recording plays a key role in preparing for the inquiry or
inquest. With scenario replay, investigators can listen to conversations
in the order they were received, even if they are on different channels.
They can then reconstruct the whole sequence of events quickly and
accurately.
Local Government
Voice recording can help government organisations to improve customer
service, increase productivity and cut costs. The introduction of
voice recording is also now becoming a key technology for government
organisations, delivering a range of applications from the verifying
of transactions to quality monitoring.
Recording calls gives the small to medium
enterprise the same benefits and advantages that hitherto have been
enjoyed only by those with heavy IT budgets. Continuous calls, one
after another, often prevent accurate notes and the updating of
records. Recording calls allows you to focus on what is being said,
not on the notes being written. Recording playback helps to settle
disputes, allows other staff to hear the call for training, clarifies
garbled messages, traps nuisance or abusive callers and reduces
exposure to liability. Recording calls provides a valuable back-up
when things don't go exactly according to plan.
Training and Compliance
Proprietors of small businesses often have to travel to train staff
'on the job', but they cannot be in two places at once. Even if
it were possible to watch a member of staff for the entire day,
it would not only be a tremendous waste of time, resources and money,
but would also not give a true reflection of staff performance.
The ability to record all calls, or even just a cross-section, gives
owners and managers the opportunity to evaluate, correct, encourage
and support staff. As a training tool it can be invaluable.
Conclusion
In conclusion, call recording is becoming increasingly important
in daily business. Increased liability and cases of fraud and threat
make call recording an essential business tool. Recorded telephone
calls are being used more and more to clarify what was agreed upon,
or as evidence of misconduct. Agreements reached on the phone form
an important part of business in the financial world, but are also
increasingly common in trade, industry and the public sector. Using
a recorded conversation as evidence of an order or agreement is
common practice in these sectors.
Source: Appleacre Communications Ltd, 2005
http://www.rocketuk.com/applications/whyvoicerecording.htm
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